Wing Yi "Jade" Cheung, BACP
Compassionate support for identity and life change
Details
| Name | Wing Yi "Jade" Cheung |
|---|---|
| Credentials | BACP |
| Based in | United Kingdom |
| Registered with | BACP |
| Session format | Online |
| Languages | English, Mandarin, Cantonese |
| Years in practice | 8 |
About Wing
Wing Yi "Jade" Cheung helps people who are struggling with confidence, identity, trauma and big life changes. She talks plainly about self-esteem, LGBT issues, career stress and coping when life feels overwhelming. Jade presents herself as calm and steady to make it easier to start talking about painful things.
Jade draws on eight years of practice in the United Kingdom and Hong Kong. She uses Narrative ideas to help people reframe the stories they tell about themselves.
Background and approach
She also draws on Acceptance and Commitment Therapy and Attachment-Based approaches to address values, emotional patterns and close relationships. Sessions tend to focus on practical steps and simple experiments between meetings. Conversations look at how past experiences shape present choices.
Work may include noticing unhelpful patterns, naming difficult feelings and practising new ways of responding. She offers a warm, non-judgemental space where people can speak freely about identity, shame, isolation and loss. Jade pays attention to cultural context and the specific pressures that come with different backgrounds.
Her approach aims to help people build more self-compassion and clearer direction in life. For someone who feels stuck or unsure where to begin, Jade supports small, steady changes. She encourages clients to try things out and reflect on what helps.
Over time the aim is clearer values, less self-criticism and more workable ways to cope.
What this therapist works with
Her listing names Self esteem among the things Wing works with, alongside the areas below.
- Self esteem
- LGBT
- Trauma and abuse
- Career difficulties
- Coping with life changes
- Abandonment
- Attachment issues
- Body image
- Caregiver issues and stress
- Commitment issues
- Communication problems
- Emptiness
- Forgiveness
- Guilt and shame
- Isolation / loneliness
- Life purpose
- Multicultural concerns
- Self-love
- Sexuality
- Social anxiety and phobia
- Visually impaired
Approaches listed
- Narrative Therapy: Named in her listing among her approaches.
- Acceptance and Commitment Therapy (ACT): Listed by Wing among the ways she works.
- Attachment-Based Therapy: Listed by Wing among the ways she works.
- Client-Centered Therapy: Listed by Wing among the ways she works.
- Cognitive Behavioral Therapy (CBT): Listed by Wing among the ways she works.
- Dialectical Behavior Therapy (DBT): Listed by Wing among the ways she works.
- Existential Therapy: Listed by Wing among the ways she works.
- Mindfulness Therapy: Listed by Wing among the ways she works.
- Psychodynamic Therapy: Listed by Wing among the ways she works.
- Solution-Focused Therapy: Listed by Wing among the ways she works.
- Somatic Therapy: Listed by Wing among the ways she works.
- Training stated: This directory copies the approaches a therapist names and does not check training records. Ask Wing directly how much of the work is narrative and what a session usually looks like.
Narrative Therapy in this listing
Narrative Therapy appears in this therapist's own list of approaches. That tells you it is part of how she works. It does not tell you how much of a session it shapes, and this directory does not check or rate training.
If a narrative approach is what you are looking for, it is worth asking Wing directly how she uses it and what a session usually looks like.
Online session options
How narrative and values work online
Wing Yi "Jade" Cheung combines Narrative ideas with Acceptance and Commitment Therapy and Attachment-based thinking to help people untangle unhelpful stories and connect with what matters. Narrative work focuses on the stories people carry about themselves and looks for alternative, more helpful ways to describe experiences. Acceptance and Commitment Therapy (ACT) helps people notice their thoughts and feelings while choosing actions that match their values. Attachment-based ideas look at patterns in close relationships and how early bonds can shape current behaviour and reactions.Choosing an approach is a shared process. Jade discusses options with each person and tailors work to their goals and preferences. She will try practical experiments and check in to see what feels useful, adjusting methods as needed so therapy fits the person rather than the other way round.
Online sessions are offered by video call, phone, live chat or text-based messaging to suit different needs. Video calls are useful for face-to-face conversation, phone sessions can work when bandwidth is limited, and messaging is handy for brief check-ins or when shorter, more frequent contact helps. These options make it easier to fit therapy into busy schedules and to keep momentum between sessions.
Common questions about this listing
What concerns does Jade commonly help with?
She supports people with self-esteem, LGBT matters, trauma and abuse, career questions and coping with life changes, along with issues like body image, loneliness and social anxiety.
How would you describe her therapeutic style?
Her style is conversational and down-to-earth, focusing on personal stories and practical steps rather than technical language.
What is her professional background?
She has eight years of clinical experience working in the United Kingdom and Hong Kong.
What credentials and location are listed?
She is listed with the British Association for Counselling and Psychotherapy, BACP, and practises in the United Kingdom.
Which languages are available for sessions?
Sessions are offered in English, Mandarin and Cantonese.
What session formats does she use?
Sessions can take place by video call, phone, live chat or text-based messaging.
How are costs and payments organised?
Cost varies with location and therapist availability; sessions use a subscription that can be cancelled at any time.
How do I begin therapy with her?
Choose the Start Therapy button, complete a short matching questionnaire, and then schedule sessions according to the therapist's availability.
Contacting this therapist
Sessions with Wing are arranged through our partner platform. It asks a few questions about what you are looking for, then shows you the therapists available to you, including Wing where she has space. Ask about fees, and whether she holds a licence or registration where you live.
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